Photography, Social
WOW Hydrate x Hull KR
and WOW Hydrate
With the success of WOW Hydrate launching in the UK it gained sponsorship partnerships with leading sports teams, the second with Hull Kingston Rovers.
Going up to Hull to shoot with available players and directing the team.
The goal was to get images to be used in materials and push across channels building up to and after matchdays, on social media and around the stadium.
Adapting the branding done with the Manchester United campaign, it was time to improve again. This time with more time with the players, social media videos were made with cultural and rugby league specific content. The videos were the most engaging content with posts on Instagram getting over 90k engagements.
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